Born in Austria, Nick has lived in Great Britain for a while before coming to America in 1938. He worked in ski shops before joining the 10th Mountain Division during World War II. The conflict over, he continued in retail ski sales before starting as media salesman for Ski Illustrated before moving on to other publications.It’s in 1969 that Nick Hock finally became Lange’s director of advertising and sales promotion and stayed with the company until 1972. He was the one who help produce the “soft inside” poster that began a long trend of sexy visuals tooting the brand's virtues.
After Lange, Nick’s successful publishing career continued with Ski Magazine, then with Ski Business until his retirement. Nick passed away in Woodstock, Vermont on November 1st 2008.
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