JF Lanvers was born and raised in Haute-Savoie, France. A French ski instructor, Lanvers joined Look ski bindings in 1974 as the company’s international racing director before being transferred to America in 1977. He was marketing director for Look Sports, Inc. when he joined Lange USA.At Lange, JF started as marketing director and briefly became sales and marketing director upon Hendy Colley’s departure in 1984. Concerned about a crying need for new product development, he pushed for new ideas, like the built-in heat system and tried very hard, but with little success, to bridge the deep divides that existed between the U.S., Swiss and Italian divisions. It was that time in his career that he learned that you can't always succeed. He brought Pat Quigley into the organization and towards the end of 1985, started a research center in Salt Lake City, just before leaving the company in late 1986 to distribute Koflach boots.
Today, after a multifaceted and rewarding career in the ski industry, Lanvers is retired and enjoys running, skiing, mountain biking and hiking all around Park City, Utah.
Jean-Francois:
ReplyDeleteThank you for putting this together, I enjoy reading the history of the brand and seeing some of the familiar names and how their careers progressed.
Tim Gifford Lange USA employee 1980-1984. Retired in 2017 after 37 years in Logistics with Lange USA, Unilever, and Colgate Palmolive. Peachtree City, GA