
In 1979, he joined Lange as president of Lange USA, in Lodi, New Jersey and led the American subsidiary while playing a major management role with Lange International, in Switzerland and Italy where he had to continuously "tap dance" in an effort to satisfy the owner and make the various (and fractious) players work together. He stayed with the company through 1989 when he accepted the presidency of SMH-Swatch in the United States.
A few years later, he joined Lacoste’s top management team in Paris France and stayed in that position until his 2009 retirement. He remains a consultant with the sporting goods company and currently lives in Paris.
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