Born in Savoie, France in 1926 and self-made man, Laurent Boix-Vives worked with his family selling produce and building ski lifts in the Courchevel region. In 1956, he purchased a ski factory from Abel Rossignol and developed it with financial savvy, a host of innovative products and a very successful racing strategy. Very soon, Rossignol became the leading ski manufacturer in the world, adding Dynastar skis along the way. In 1979, Boix-Vives, along with some tennis factories, purchased Lange from Carpano-Mitchell, a French company that was Garcia’s main creditor. He set up a trading company in Lausanne Switzerland, sold the Lange Far-East subsidiary to the Mitsui group and remained the sole owner of the brand until it was acquired by Rossignol, the publicly traded company.
In the meantime, Rossignol had acquired Cleveland Golf and Look bindings. In 2005, Laurent Boix-Vives sold the entire group to Quiksilver. Today, he is retired but still busy building the “Strato,” a luxury hotel in Courchevel.
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