François Feuz

A 16 year sales veteran with Head, Feuz was hired by Jean-Pierre Kratzer in 1984 to lead the Swiss Lange sales team.

As soon as François Feuz met Laurent Boix-Vives, a powerful chemistry developed, and two months later the CEO of Rossignol offered him to lead Lange European sales effort. Even though Feuz didn't speak english, he embraced the challenge and began criss-crossing the continent on behalf of the brand. Under his leadership, european sales jumped from 95,000 to 300,000 pairs of ski boots in just three years.

He particularly enjoyed working with his US counterparts which, at the time, included Quigley, Lumet and Lanvers as well as collaborating with Jean-Claude Killy and Michel Arpin on the development of the Lange ski line. He also felt extremely privileged to be associated with talented distributors like Scandinavia's Mats Olofsson and Italy's Justinia Demetz. He got a kick out of Quigley's “extreme marketing” including the introduction of wild-colored boots (bright yellow and pink) as the line top models.

François left Lange in 1989 to work for Scott in Switzerland. Now retired, he can fully enjoy his family and carve out enough time for skiing, golfing or biking. He's extremely grateful for his excellent health and says: “If I had to start over, I'd follow exactly the same path!”